About Me

Past Experience

Senior Marketing Communications Manager, Kong Inc. (API industry). March 2021– February 2023.

Lead the global PR and AR program plus MarComm project management, drove corporate and product PR strategy and oversaw social strategy (through program management and direct report). Key tasks included:

• Moving from a supportive role to a lead role for the PR and social program, building and executing against PR plan while managing agencies and my report to meet goals for reaching a developer/leader audience

  • Increased tier 1 media and analyst meetings by 80% QoQ, met media goals for company’s tier 1 product launches, surpassed media meetings for target events by 50% YoY, drove up corporate social following and engagement up to 10% MoM and established an employee advocacy program

• Leading our annual industry benchmark report delivery from end-to-end including formulating the project and creative brief, managing timeline and determining deliverables and owners alongside PR strategy

  • Year 1 in supportive role: surpassed target audience PR goals by 20%. Year 2 in lead role: still underway, surpassed report survey goals by 200% to date

• Launching company’s inaugural customer/user awards, leading entire project from ideation to launch

  • Surpassed submission goals by 20%, secured target customers for a live panel and drove attendees

Public Relations Manager, Tenable (cybersecurity industry). November 2019– January 2021.

Managed product PR strategy across the company and lead LATAM PR programs and initiatives in Mexico and Brazil. Key tasks included:

• Driving cross-functional product initiatives including external product PR strategy, customer references, media relations, industry awards and messaging tailored to diverse audiences via channel, trade and business media

• Identifying opportunities to amplify thought leadership in key verticals and developing and managing contributed content placement across multiple regions in IT, OT and security trade publications

• Establishing ongoing communication programs in Brazil, collaborating with local teams in Mexico and Brazil to align on tailored marketing strategy and PR programs and managing local PR agencies to deliver on KPIs

  • Secured over 180 pieces of original coverage across two quarters in Mexico, introduced company to the Brazilian market and secured over 30 pieces of original coverage in the first month (63% thought leadership, 25% feature articles)

Public Relations Specialist, Western Digital (storage industry). March 2018– November 2019.

Experience across the majority of business units, including enterprise data center systems and platforms, G-Technology brand prosumer industries as well as client and embedded devices for mobile, gaming, surveillance, automotive and IIoT. Key tasks included:

• Proposing, planning, implementing and managing a global Twitch influencer plan approach that met business unit objectives to build authenticity and awareness of the brand within the gaming community

  • Managing influencer agency relationships and respective SOWs/POs, establishing metrics, ensuring ROI was met and managing each project’s progress meticulously

• Project managing and creating collateral for the relaunch of the G-Technology company blog, including video creation, design oversight and SEO

  • Increasing pageviews from under 1.5k before relaunch to 44k in the first month of relaunch

• Ideating, presenting and executing a successful internal employee engagement event for International Day of Peace (United Nations)

  • Bringing together 70 employees to pack JoyJars® for children with cancer, raised $15,000 for the Jessie Rees Foundation and promoted on social platforms and internal channels

Client Executive, Voce Communications (tech PR agency - promoted twice). March 2016– March 2018.

PR duties implemented for the Citrix SaaS, Equinix, E8 Security and NetApp accounts as well as managed social media for the HPCC Systems (a LexisNexis company) account.